Link building has been one of the most promising strategies in online marketing when it comes to driving traffic towards your website. However, we all know that it's the Quality Links that create the difference and not just the number of links that you get.

Having thousands of links on your website for the main keywords has been out-dated practice now. The results from that vary significantly and most of the results are not worth the efforts made.

Panda & Penguin from Google have drastically affected every one of us in online marketing. In order to avoid Google Penalty you must take the business of online promotion, seriously.

While Panda focuses on the relevancy of the content of the website & its unique nature, Penguin was aims at pushing down the websites violating Google's Webmaster Guidelines. It became a nightmare for sites engaged in black hat SEO, keyword stuffing, engaging in link schemes and cloaking. Analysts say that Penguin affected more than 3.1% of search queries in English and 3% of queries in international languages like German, Chinese, & Arabic, and the percentage was even bigger in "highly-spammed" languages. Panda was more focused on the user experience and Penguin was an update to check web spam in online marketing space.